Brands and individual creators can sell their own work on the marketplace, and stores are designed as an immersive virtual world. Auroboros designers Paula Sello and Alissa Aulbekova, who are in residence at Lee Alexander McQueen’s Sarabande Foundation, debuted their first ready-to-wear collection this week, a 14-piece run inspired by sci-fi films, including Ex Machina and Avatar. Now we are just bridging the gap between luxury fashion and creativity and accessibility.”. Graffiti and Street Art. Dress-X charges $25 to $200 depending on the complexity of the garment and sells both static versions and motion versions. The only French brand of the men’s selection is Feiyue, “popular sports shoes among Koreans in recent years”, says Bfaner. Some critics say digital fashion lacks a use case outside of Instagram, but The Dematerialised’s Nobbs and her co-founder Marjorie Hernandez are building a bigger value proposition. Finally Bfaner outlines that the lipstick worn by Gianna Jun during the series, already dubbed ‘siren colour. nrb commercial bank branch: uttara swift: nrbbbddhutr a/c: 010833300000160 branch id: 0108 routing: 260264631 For fashion brands on WeChat and Weibo, it’s about having an authentic voice — or partnering with an influencer who does. “But what we all have now are accounts in social media — they are our digital twins, whether it’s Instagram or LinkedIn or TikTok.” Dress-X is developing an app — 75 per cent of its traffic is mobile — and working on automation, so that people don’t have to wait the 24 hours to receive their altered image. “Sales will surely explode”, believes the author, referring to the craze for Korean cosmetics in China, amplified by the impact of the series. Korean actor Lee Min-Ho wears the Korean brand Perdre Haleine. This is not surprising as the Korean man is often perceived as effeminate in China. Bfaner (商务范), one of the most popular fashion and lifestyle WeChat accounts in China, takes a close look at the Korean TV series Legend of the Blue Sea (蓝色大海), which was aired in South Korea from November 2016 to January 2017.The Korean series are always scrutinized by Chinese fashion critics, with South Korea being seen as avant-garde of Asia in terms of trends. Top fasion KOL by Forbes China. The next frontier in influencer marketing: Live shopping videos. Spike Lee is set to direct a feature musical about the origin and development of Pfizer’s erectile dysfunction pill, Viagra. But the sunglasses are Korean, for the actor (Projekt Produkt) as well as the actress, who wears “the most Western model” of Gentle Monster, and the accessories brand Stone Hange, of which Gianna Jun is an ambassador. Digital fashion marketplaces can open up additional revenue for designers and brands, says Dress-X co-founder Natalia Modenova, who is based in Los Angeles. Brands he … To become a Vogue Business Member and receive the Technology Edit newsletter, click here. XR Couture dressed streetwear influencer “@jordankrsme” in multiple hues. Email us at feedback@voguebusiness.com. Please refer to our terms & … Venture capital is still nascent: Drest, at launch, received an undisclosed amount of funding from entrepreneur Graham Edwards, while The Dematerialised is preparing for a March seed round. “Digital fashion marketplaces will disrupt the entire fashion industry,” predicts Megan Kaspar, managing director and co-founder of Magnetic, an investment and incubation firm focused on businesses in the blockchain sector. By authenticating 3D assets on a blockchain, they can be owned and used not just in static images but in video games, virtual reality and to collect and sell as digital art, which is something crypto enthusiasts have been embracing for years. “The customer is ready. Not all elements of digital fashion mimic the physical world. Top WeChat fashion influencer Becky Lee launched her own clothing line in 2017, and now her Mini Program store has almost 200 SKUs. The demand for digital fashion marketplaces will rise as use-cases, such as social media AR capabilities, rise, Kaspar says. “Not only will digital fashion marketplaces make money with primary sales, but for the first time, brands can participate in the secondary market for the life of a digital product.”. Dreaming of becoming the next Steve Jobs, a young woman teams up with a geeky trio of male developers to start a small company in South Korea's Silicon Valley.. Read more at straitstimes.com. Lee Gwang Soo started earning his popularity in China through a great number of different dramas, films, and variety programs. Born in Hong Kong, artist Viv Lee settled in Scotland where she mastered her skills using terracotta and stoneware clays to create sculptural ceramics with a focus on hand built vessels. “It was important to have the experiential part — not just the Amazon part,” says co-founder Karinna Nobbs, who is based in Ibiza. The Dematerialised, which is still in closed beta, launched with only one branded €120 product that is authenticated via blockchain. “Tokenising” digital items, known as NFT, is best for the consumer and for brand monetisation, Kaspar says. “Paula and Alissa have carved out a niche and push technological boundaries,” says Drest fashion director-at-large Candice Fragis. Cue, Dion Lee (design pictured) and Veronika Maine are the first fashion brands to engage with the Chinese consumer in this way, through their preferred method of payment. So far, major luxury brands dabbling in selling digital fashion have done so only through in-game assets and promotions that tie in to a physical product. Post-War American Art. East Village Art. Spray Paint. The second drop matched it in less than 60 seconds. Possibly a 69CallMe1 replica. Jain and others predict a subscription-based service that works akin to Snapchat filters. The blockchain is able to certify the artist, the owner, and the edition, such as “1 out of 100”, and it allows the owner to retain the good, even if The Dematerialised were to disappear, Hernandez says. Stella McCartney’s brown knitted dress is not unanimously approved. Bfaner suggests that what is really worth watching in Korean series is the trendy looks of the protagonists. With gross sales doubling monthly, it plans an app launch in Q2 of 2021. Across the industry, progress is uneven. In addition to generating “new visceral experiences and revenue streams”, digital fashion will become more relevant as augmented reality matures, she says. . WeChat Sales KOL Top 1 WeChat Chinese Influencers in Fashion: Becky Li Record of selling 100 MINI cars on her WeChat official account within 4 minutes. The author adds that “at 242 yuan, these are probably the cheapest shoes worn by the actor in the series”, where are also featured Giuseppe Zanotti sandals and Gucci tartan slippers. As with a Sandro tracksuit, presented in the women’s side as “a French niche brand, with a concise but trendy style, which has seen a major development in recent years in shopping malls,” according to Bfaner, obviously not seduced. Dress-X’s Shapovalova, who previously founded a wholesale and showroom business in Ukraine, says word of mouth on social media is a key growth driver. Rather than paying to own a physical garment, customers pay for digital versions they can overlay on images of themselves. The Dematerialised designed its site, still in beta, intentionally to be a 3D world that did not resemble an online marketplace. For women, Adidas flip-flops are “the only footwear at less than 200 yuan in the series, the unique opportunity to look like a goddess.” The Korean sneakers Suecomma Bonnie (two items Miracle Sneakers and Million) are much less affordable (1,900 yuan and 1,300 yuan). “My vision is that the next time you're swiping for a filter, you would be swiping for new clothing,” he says. It’s the brand “which sucks money out of the tuhao (土豪), the nouveaux riches” and which dresses the baifumei (白富美), the rich and perfect women with fair skin. The Bfaner article ‘The 32 trendy items worn by Gianna Jun in Legend of the Blue Sea’, Copyright © 2009 - 2021 Chinessima, An article in the China Daily, which is, along…, The choice of the brands worn by the protagonists in Korean TV series is very much discussed in the Chinese social networks, including WeChat. No brand of Chinese origin has been selected. “If Fortnite shuts down with all those billions of goods in the game, you don't own it,” she says. Murals and Wall Drawings. Chrison. The collection was released on fashion game and marketplace Drest, in addition to their website, with garments priced between £100-450. Shoppers can also view the item in their own environment through AR. Reparchive.com is not endorsing the sale of items from this shop. Otherwise, digital items can be copied, which diminishes their value for brands. Buy. Sandro is also featured in the men’s selection, but with another positioning as it is presented as a ‘light luxury’ (, ) brand that was recently acquired by a Chinese group – it will then be the only Chinese brand in the. Indeed the 20 episodes seem to be a brand placement festival of fashion and accessories brands worn by. “We wanted something different and special and curated that will make brands want to join us.”. Articles Featuring Lee Quinones. “Primary and secondary marketplaces for NFT-based items are the future of the fashion economy,” she says. When he started XR Couture, he promoted it by tagging influencers. In the recent Legend of the Blue Sea series, W. especially Italian, are favored for the women’s wardrobe, while Korean brands dominate the men’s dressing room. Specializes in: How to Order: Add the seller on WeChat and clarify order details there. Just like the French ones – from Chanel, Céline, Lanvin, Louis Vuitton (brief passage) – whose high prices are however emphasized. ), one of the most popular fashion and lifestyle WeChat accounts in China, takes a close look at the Korean TV series Legend of the Blue Sea (. “For the last two decades, this has been a huge market in the digital gaming spheres,” Aulbekova says. “Our customer is the luxury customer who wants to try something new — they are already wearing Celine bags in the images,” says Dress-X co-founder Daria Shapovalova, adding that she doesn’t think this will obviate physical clothing purchases from Gen Z and millennials, but they will add it to their mix “along with Rent the Runway and The RealReal”. With consumers now adapted to always-on screens, there are more opportunities to sell them digital garments for Zoom and other virtual worlds. Auroboros designers Paula Sello and Alissa Aulbekova, who are in residence at Lee Alexander McQueen’s Sarabande Foundation, debuted their first ready-to-wear collection this week, a 14-piece run inspired by sci-fi films, including Ex Machina and Avatar. Some fashion companies have set policies to guide their own supply chains; H&M Group for example, launched a global ban on perfluorinated chemicals in 2013, and Burberry says it was the first luxury brand to eliminate them in 2015. Pinduoduo has rolled out a Wechat-based mini program that focuses on creating an online fashion shopping community for China’s younger consumers. Li Jiaqi is … An independent source on Chinese and Western brands in and outside China, The Stella McCartney knitted dress is not unanimously approved, The author reserves her sarcastic comments for the Anglo-Saxon brands. Note that two male items of the English brand Represent and the Japanese brand Sacai are included in the decidedly eclectic female wardrobe, ranging from the most sophisticated ‘bling bling’ to the most loose sportswear. Finally Bfaner outlines that the lipstick worn by Gianna Jun during the series, already dubbed ‘siren colour‘ (人鱼色), comes from the Korean cosmetics brand Hera. “Never before have you been able to wear silicon that is dripping and glowing,” says Sello, of Auroboros. 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